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Proof labels

Product Lab uses four proof labels. They are designed to make trust faster, not harder.

REAL

Builds that exist and are in use. They may still evolve, but the core value is delivered and observable.

CONCEPT

Ideas shaped enough to discuss. They are not prototypes, but they are not guesses either. Labeled so you can evaluate honestly.

CONVERTED

Client artifacts that became standalone products. The origin is preserved; the packaging changed. Converted does not mean generic.

DEMO

Interactable prototypes intended to test assumptions, not to ship. Useful for early conversations; labeled so expectations stay low.

Rules

Fiction is labeled fiction. Real work is labeled real. Concepts are labeled concept. This applies to every product card and any claim on this site.

Media note

App screenshots are rendered as device frames in CSS. They are illustrative, not captured from software. If you need real screenshots, request them separately.